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Case Study: Shugarman's Bath
How Shugarman's Bath Generated $1.2M in 8 Months from Previously Dead Leads
Client: Chase Shugarman, Shugarman's Bath
Location: Southern California
Business: Tub and shower remodeling (1-2 day remodels)
Annual Revenue: $27 million
The Challenge
Like many high-volume remodeling companies, Shugarman's Bath had a database full of unrealized potential. While their sales reps would occasionally follow up on old leads with varying degrees of success, they had no systematic lead recovery program in place. Their scheduling team wasn't generating any rehash appointments, leaving significant revenue on the table.
The Solution
We implemented our proven lead recovery system and trained Shugarman's Bath's team to systematically work their dead lead database. The program launched in May 2025 with dedicated team member Rachel leading the charge.
The Results
Revenue Generated: Just under $1.2 million in 8 months (May-December 2025)
Conversion Rate: 39% close rate on rehash appointments (measured from door knock to sale, not net demos)
Key Success Factor: These were primarily net new appointments - not leads the sales reps would have followed up on anyway. This was truly found money.
Client Perspective
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"I was a little bit unsure at first because our reps would generate some be-backs themselves. But the rehash appointments - it does appear that it's mostly net new rehash appointments. I hadn't looked at the total number and I didn't realize it was going to be that high. So that's cool."
Chase Shugarman
Owner, Shugarman's Bath
Looking Ahead
With the system now fully integrated and the team hitting targets consistently, Shugarman's Bath is projected to generate $2-3 million in additional revenue from their lead recovery program in 2026.
Ready to turn your dead leads into revenue?