The Challenge

C&L Ward, a 53-year family-run exterior remodeling company in Southeast Michigan, had tried lead recovery programs a decade earlier with marginal success. Without a systematic process in place, they were generating $0 from rehash efforts while watching marketing costs climb year after year.

Like many remodeling companies, they were fighting hard to generate new leads but failing to maximize the dollars they'd already invested in their existing database.

The Solution

In May 2024, C&L Ward partnered with Ultimate Rainmaker to implement a systematic lead recovery program. They trained one team member to run the rehash system with calling and automated texting tools to engage prospects more efficiently.

The Results

From May through December 2024, C&L Ward generated:

• $3.5 million in sales from previously dead leads
• 46% close rate on all rehash appointments
• $1 million month at peak performance
• Reduced marketing spend while increasing overall sales

One standout month hit $520,000 with a single deal worth $125,000 – all from leads that were sitting dormant in their database.

Client Perspective

The Bottom Line

C&L Ward proved that with the right rehash system, dead leads aren't dead at all – they're untapped revenue waiting to be recovered. Their success demonstrates what's possible when you stop leaving money on the table and start working the database you've already paid to build.